Database Integration
If you are building a web site, you have the possibility of doing much more with it than you can imagine. Databases are a web site owners best friend.
Build Up Your Client List
You can create sign up lists and e-mail contacts simply by adding a form to your web site. If you have a reason why people would want to stay informed by you then collecting peoples names and e-mail addresses can be one of the strongest tools you have to market your products.
If you have an e-mail sign up form on your site you have the possibility to collect interested clients and develop a marketing campaign aimed directly at them. E-mail campaigns and/or direct mailing offers can be employed to increase your possibility of a sale. Repeat shoppers are usually more easily converted into a sale than a first time shopper. Developing a return client base is one positive aspect of employing a database.
Manage Your Web Site By Changing Only Entries
As discussed in the custom programming section, it is possible to create sites that can use databases to manage your product information then display this information in a pre-designed template on your web site. Each item can be entered (much like an e-commerce web site) then displayed both on a products list page and a detail page. Changes to the site are made all from one location making it easier for the user.
Recent Website Projects
FinanMcdonald.com
Full e-commerce website.
ZanyZebraStore.com
Full e-commerce site solution.
Bonner County Library
ebonnerlibrary.org
Dynamic programming to interact with the library management software.
CampHilltop.com
Content managed website
SnowmassAlpacas.com
Custom programming (cold fusion) to fully integrate herd management and display on website.
BeyondHopeResort.com
Custom program to fully automate reservation system of RV Park and Marina including booking and payment.
lignetics.com
Website development - Content management site.
Common Knowledge Bookstore
Content management website
PetalTalk.com
Website development
altmedrev.com
Website developement - Searchable document respitory with over 20,000 articles and essays.
Recent Print Projects
Breakwater Expeditions Brochure (PDF 2.3mb)
Camp Hilltop Brochure (Digital Brochure)
Second Nature DVD Cover (PDF 972kb)
Snowmass Alpacas - Auction Catalog 2011 (Digital Brochure)
Snowmass Alpacas - The Making of Champions Part III (Digital Brochure)
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.
E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.
Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.