If you are building a web site, you have the possibility of doing much more with it than you can imagine. Databases are a web site owners best friend.
Build Up Your Client List
You can create sign up lists and e-mail contacts simply by adding a form to your web site. If you have a reason why people would want to stay informed by you then collecting peoples names and e-mail addresses can be one of the strongest tools you have to market your products.
If you have an e-mail sign up form on your site you have the possibility to collect interested clients and develop a marketing campaign aimed directly at them. E-mail campaigns and/or direct mailing offers can be employed to increase your possibility of a sale. Repeat shoppers are usually more easily converted into a sale than a first time shopper. Developing a return client base is one positive aspect of employing a database.
Manage Your Web Site By Changing Only Entries
As discussed in the custom programming section, it is possible to create sites that can use databases to manage your product information then display this information in a pre-designed template on your web site. Each item can be entered (much like an e-commerce web site) then displayed both on a products list page and a detail page. Changes to the site are made all from one location making it easier for the user.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.
Why is Good Design Important? Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your comapny represents. It also has a positive influence on viewer retention. An attractive and effectivey designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discuraging visitors.
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.