Why a Website?
More than 75% of shoppers search the internet for the item they want before they buy it so developing an effective website has become an integral part of doing business. Your site does not have to be an e-commerce site to help you gain leads and sales although if you do have an e-commerce site your chances of getting that sale greatly increase. If the client can see that you have the item locally it may be enough to convert that lead into a sale. Some people need to see and touch an item before they buy it. If they see that you have it then chances are they will come to you.
Remember when you are creating a website you are not creating it for any other reason than to help solve your customers or clients problems. What visitors care about is solving their problems. NOW! Most people visit a web site to solve one or more of these four problems:
- They want/need information
- They want/need to make a purchase / donation.
- They want/need to be entertained.
- They want/need to be part of a community.
Effective Website Design
You should be able to look at the home page of any site and figure out what the site is about within four seconds. If you can't, the site is a failure.
Creating an effective website in today's marketplace is the most beneficial way to help increase the visibility and potential of your business. Website design, when done correctly is user friendly, easy to navigate and tastefully designed. The excessive use of pointless, over-the-top graphics found in many web designs can confuse and frustrate visitors.
The main function of a web site is to quickly direct the user to the information they are looking for and to display that information quickly and clearly to maintain interest and to create either leads or sales.
Selle Design Group has all the resources to provide professional web design that will promote your business with simplicity and style. Our goal is a creative, tasteful approach to web design that will enhance your company's visibility on the internet.
Web design as a marketing tool
At Selle Design Group, we consider web site design to be 50 percent of the challenge. You can design the perfect web site but if no one is seeing the site, then what good is it doing?
As we create a user friendly web design we consider other strategies to increase your sites potential on the internet. You will need to visit our Search Engine Optimization (SEO) page to see how we can optimize your web site so that more pages get indexed and you appear at the top of search inquiries in google, Bing, etc. techniques when build the website.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.
Why is Good Design Important? Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your comapny represents. It also has a positive influence on viewer retention. An attractive and effectivey designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discuraging visitors.
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.