Search Engine Optimization
Search Engine Optimization (SEO) has become a very important marketing tool. If you have a web site and don’t have it optimized for search engines, you could be missing out on a large volume of web site traffic. At Selle Design Group, we consider SEO a key component of the overall development and design of a web site and make it our business to stay current on the information in this fast-moving, technological field.
Effective Copywriting
There are many elements that are considered when employing effective on-site SEO practices. The first is creating good copy. Copywriting can make or break a web site in terms of SEO. Poorly written copy not only can have a negative effect on the viewer but can be a detriment to your site in the eyes of search engines. The primary goal of your web site is to relate to the user of your site. If they can't understand what your site is about or have trouble understanding what you need them to about your product or service then your web site is failing.
This same thing is true with search engines. They read copy a little differently than humans but the goal is the same. They try to understand what your site is about so they can index your web pages into their database then display YOUR information when someone types in a related search into their search engine.
It is very important to develop copy that is equally aimed at both the human and web bot visitors to your site. Selle Design Group's copywriting team employs techniques that can help your site achieve an optimized status and relate to both the human and web bot elements.
Programming for SEO
Developing effective copy is the first step but programming is equally important. Web bots read text in a hierarchy similar to an outline so the copy that is developed for the web site must also be used in key elements of programming. There are also other programming steps that must be take such as developing a site map for your web site. Selle Design Group's web development team knows how to employ effective SEO programming techniques that will optimize your site and get your web pages indexed in search engines.
Ongoing SEO Practice and Maintenance
After your site has been designed and optimized you must practice ongoing SEO techniques to stay current and you must also monitor how your site is performing and occassionally change tactics when necessary. There are also numerous off-site SEO practices that you can employ to help the performance of your wen site. Selle Design Group has an offsite-SEO protocol to help you get started and we employ analytical programs to help determine how your site is performing on the web. Call us today to see how we can help develop your web site into a marketing machine.
Recent Website Projects
FinanMcdonald.com
Full e-commerce website.
ZanyZebraStore.com
Full e-commerce site solution.
Bonner County Library
ebonnerlibrary.org
Dynamic programming to interact with the library management software.
CampHilltop.com
Content managed website
SnowmassAlpacas.com
Custom programming (cold fusion) to fully integrate herd management and display on website.
BeyondHopeResort.com
Custom program to fully automate reservation system of RV Park and Marina including booking and payment.
lignetics.com
Website development - Content management site.
Common Knowledge Bookstore
Content management website
PetalTalk.com
Website development
altmedrev.com
Website developement - Searchable document respitory with over 20,000 articles and essays.
Recent Print Projects
Breakwater Expeditions Brochure (PDF 2.3mb)
Camp Hilltop Brochure (Digital Brochure)
Second Nature DVD Cover (PDF 972kb)
Snowmass Alpacas - Auction Catalog 2011 (Digital Brochure)
Snowmass Alpacas - The Making of Champions Part III (Digital Brochure)
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.
E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.
Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.