eCommerce sites greatly increase the possibility of sales. More than 75% of shoppers go to the internet to either find or research the item they want before they do anything else. If they find the item they want on your site and you offer them the opportunity to buy the item then you greatly increase the chance of the sale.
An eCommerce website is just like a retail store–presentation is everything. Quality eCommerce web design shouldn't only "wow" your potential customers with an elegant, professional look and feel, but it should be well organized and easy to navigate.
You Think You Can't Afford An eCommerce Web Site
eCommerce has come a long way since its beginning. You don't have to be a large company to afford an eComerce web site. With helpful solutions such as PayPal, you can literally have a small, limited e-commerce site up and running in no time. This means that if you have something you have overstocked or perhaps some leftover stock from last year, you can put it on the internet and run a special to help reduce inventory. If you have a web site and you sell product, then you can't afford not to have at least a limited e-Commerce site.