If you are building a website, the possibility of doing much more with it than you can imagine starts here. Databases are a website owner's best friend.
Build Up Your Client List
You can create sign up lists and e-mail contacts simply by adding a form to your web site. If your company utilizes regular communication and keeps customers up to date, then collecting names and e-mail addresses can be one of the strongest tools you have to market your products.
If you have an e-mail sign up form on your site you have the capability of collecting interested clients and developing a marketing campaign aimed directly at them. E-mail campaigns and/or direct mailing offers can be employed to increase your possibility of a sale. Repeat shoppers are usually more easily converted into a sale than a first-time shopper. Developing a return client base is one positive aspect of employing a database.
Manage Your Web Site By Changing Only Entries
As discussed in the custom programming section, it is possible to create sites that can use databases to manage your product information then display this information in a pre-designed template on your web site. Each item can be entered (much like an e-commerce web site) then displayed both on a products list page and a detail page. Changes to the site are made all from one location, making it easier for the user.