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Selle Design Group

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Why is it so important to carefully consider who you use as your graphic designer? Graphic design isn't simply creating a digital drawing or throwing together a web design. The skill set that a graphic designer must have spans many different disciplines.

Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

A great graphic designer will not only be able to generate new illustrations, logos, themes and a cohesive marketing package. A great graphic designer will consider all the aspect of what they are designing and what the intended use and expected results are from their creation.

Posted by on in Selle Design Group

b2ap3_thumbnail_avdental.jpgIt amazes us that we can do work for companies that are over 2,000 miles away. This website design and development project came to us by word of mouth from a long existing client. The website features online booking for appointments and a fully integrated Google Ad Words campaign with landing pages that convert shoppers to sales. Each campaign has a form to fill out in order to get a coupon. The coupons are automatically sent to the registrant via e-mail where they can be printed and redeemed upon the next visit. This campaign is fully integrated with Google Analytics to track conversions and activity.

This campaign has generated numerous new clients for AV Dental in a VERY competitive market (jersey city and New York City). Google ad words can be a very beneficial way to drive perspective clients to your website but they can also be hard to understand and implement to their highest potential. Variants are numerous and if you don't understand how to use them you can spend a lot of money with little return.

Along with the Google Ad Words campaign we are working with this client to increase organic SEO results in the local community. Again this is a very competitive market and has been a great challenge for Selle Design Group. We will keep you up to date on our march to page one for our keywords and phrases. We have already made a great stride in getting Google to acknowledge the new website.

If your company should need help with Google Ad Words or SEO services, call us today to discuss how we can help you.


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When considering what you want your website to look like, always keep the end user in mind. It is your website that you are designing or having designed, but the website is being made and designed not for you but for those you want to visit and interact with the website, so your demographic is very important.

Consider factors like font size (maybe larger for certain audiences), ease of navigation, visual guides and prompts that help the user reach their end goal. What is the end goal you want your customer to reach. There should be a specific roadmap to that goal and if you would like to suggest things along the way that should also be considered.

Grocery stores are laid out a certain way for a reason. The milk, eggs and other products are usually in a similar place throughout stores and that is usually in the back. This is done because these items are the most purchased and to get to them a consumer must pass by a large amount of other items.

In this same thought on sale items or overstocked items are presented up front in large quantities. Seasonal items are displayed in this manner also. Your website can be informational but it is always trying to display some information that is important for the use to see. This is never more important than when you are trying to sell merchandise.

So is design important - ABSOLUTELY! However a sophisticated design may not always be the most effective solution.

Posted by on in Selle Design Group

It's always exciting to launch a new website. This website design was structured to showcase this beautiful ranch in Oregon that breeds some of the nations best alpacas.

This website design features a content management software package that allows the user to manage their content. We also did a full SEO package to make this website rank in google organic searches.

This website also feature a custom software developed by Selle Design Group to easily manage animal entries. Once the animals information is entered and saved, the animal is displayed on a category landing page with other alpacas and a detail page is created automatically. It is important to have all this content on your own site to gain SEO benefits.

The next step for this website is a fully integrated shopping cart that will feature items from the ranches store. They carry many products made from alpaca. If you have not worn alpaca, do yourself a favor and buy something from their store. It is a bit higher in price than basic wool but the lightness and the smooth texture are well worth it. It is truly one of the finest fibers on earth.

Click here to visit the site.

Posted by on in Selle Design Group

Alpaca Culture Magazines has shipped it's tenth edition. Working on multi-page projects gets no better than this - putting together a magazine that ships to more than ten countries. Alpaca Culture Magazine is the voice of the international alpaca industry and we here at Selle Design Group are proud to publish the magazine.

This November representatives of Alpaca Culture will be going to Peru as gusts of the Peruvian Government to attend the Alpaca Fiesta. Leaders from all over the world will be attending amking this one of the biggest alpaca events of the year.

Visit the Alpaca Culture website to learn more and to fall in love with these wonderful animals.

If you are need of a print design, publication, brochure or any multi-page document, we can help you achieve your goal and keep you on budget. Before you decide please give us a call to talk about your options. We would love to help with any printing needs you may have.


We received our shipment of Cameron Holt's book, A Definitive Guide to Alpaca Fibre. We were honored to play a part in copy editing, design layout and the production of Cameron's work.

Cameron is an expert in fiber and has been working in the fiber industry for most of his life - first with sheep then with alpacas. He has worked to develop judging standards here in the United States, Australia and England. He currently just returned from Norway where he lectured to that industries sprouting interest.

If you have ever wanted to know more about alpacas and the characteristics of their fleece, this book is a great place to start.

Click here to learn more or to purchase the book.

If you should ever have need of publishing books or any mutli-page documents, Selle Design Group has the experience and expertise to see your job through to completion.

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Brochure design for Artists Studio Tour

We recently finished the design of the Artists' Studio Tour Brochure. This event is held every summer in Sandpoint, Idaho and attracts visitors from the surrounding areas. Guests are invited to tour the local artists' working studios. We completed the brochure a couple weeks ago. We also redesigned and launched their website free of charge to help support this event.

Check out their website and view the brochure design for more information at

Posted by on in Selle Design Group

Website design in open source software such as Joomla, Wordpress and Drupel is becoming more popular than it has been. There are many versions of open source software and they can be very helpful in creating a multi-functioning website. These platforms offer many plug ins, modules and components that are pre-written to save time and effort but they are not as easy to use as some make them out to be. Since these outlying extensions are built by various programmers, the language can vary and the software they call upon to function can actually conflict with other software or the same software when installed multiple times.

This is why it is still very important to use an experienced website designer and developer to create a website that not only looks good and navigates well, but operates well on the internet. Google and other indexing sites continue to change the way they rate websites and it has been suggested that page speed can be a determining factor. If your pages are loading extremely slow you may be loosing potential viewers. I know when I go to a website and it takes too long to load I am usually moving on down the list to the next website.

Developing your own website is possible but it has been my experience that when someone does try to develop their own website they either spend their entire life for the next two months doing so and they end up with something that they really didn't want. Your time is important and the old saying of do what you know has never been more true in website world.

Posted by on in Selle Design Group

Social networking (i.e. Facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.

Posted by on in Selle Design Group

When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity available for the special. Put this information in the top part of the e-mail/ad and the extraneous information below. Call us for more ideas on how to successfully market your business.

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