Logo Design
The first and most lasting impact for most companies is a visual impact in the form of a logo. The logo is a very important step in the representation of your company. Not only should it be pleasing in design but it needs to convey what you are about.Your logo can be very powerful and it should be. It is what people see and how you can establish a bond and familiarity with the general public. Your logo should be as well known as you can possibly make it. Even a piece of a good and well advertised logo can be enough to spark an acknowledgement from a viewer.
At Selle Design Group we take the following steps when considering logo:
1. KEEP IT SIMPLE! A viewer can only see so much in a given time. Simple designs can be imprinted on the mind much quicker than a complicated design. If you follow the first rule then these next will fall into play pretty easy.
2. Make sure your logo is easily reproduced in cross-platform mediums such as digital, embroidery, print, everything. Complicated designs often become more difficult to reproduce in limited mediums such as embroidery. If you use a lot of colors then your business cards and all office forms are going to be more expensive to produce. This is not to say that color is bad but just keep in mind that color usually equals more money. If you do use color then try to use a printer premixed color known as pantones. These colors do not change from print run to print run so your look is consistent. it is very important to maintain consistency in your branding. McDonalds yellow is always the same yellow.
3. Always consider the layout of your logo. Your logo is going to have to fit in many situations - such as a business card, hat, etc. There are vertical, horizontal, and circular logos. Keep in mind how your logo is going to be used and how it will fit in it's given presentation.
4. try not not use a photographic image in your logo. Keep the logo in a vector or editable format. This will make sizing issues a non issue and reproduction of your logo easier.
5. Note: if you are going to deal internationally then research the imagery you use. Something that is of no consequence in this country may be offensive or may be conter-effective in another.
Recent Website Projects
FinanMcdonald.com
Full e-commerce website.
ZanyZebraStore.com
Full e-commerce site solution.
Bonner County Library
ebonnerlibrary.org
Dynamic programming to interact with the library management software.
CampHilltop.com
Content managed website
SnowmassAlpacas.com
Custom programming (cold fusion) to fully integrate herd management and display on website.
BeyondHopeResort.com
Custom program to fully automate reservation system of RV Park and Marina including booking and payment.
lignetics.com
Website development - Content management site.
Common Knowledge Bookstore
Content management website
PetalTalk.com
Website development
altmedrev.com
Website developement - Searchable document respitory with over 20,000 articles and essays.
Recent Print Projects
Breakwater Expeditions Brochure (PDF 2.3mb)
Camp Hilltop Brochure (Digital Brochure)
Second Nature DVD Cover (PDF 972kb)
Snowmass Alpacas - Auction Catalog 2011 (Digital Brochure)
Snowmass Alpacas - The Making of Champions Part III (Digital Brochure)
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.
E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.
Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.
E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.
Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.