Billboards & Storefront Signs

No matter what the size of the job, Selle Design Group can help you represent the image you are striving for. In any platform we consider your brand and reflect that in all advertising media.

Storefront Signs

Your storefront sign is the first visible aspect of your business within your community. Projecting a positive image and developing brand identity is crucial to success. Your storefront sign should instantly reflect who you are and give the viewer a reason to enter your store.

Many sign style options are available  for retailers that are in the market for creative and affordable signage solutions including full color digitally printed flat signs to dimensional channel lettering back lit signs.

At Selle Design Group we can help you achieve the first impression you are looking for.

Billboards

On average, a billboard is only viewed for 7 seconds! This is why it is very important to state your message as quick as possible. A good rule is to use about 8 to 10 words in your entire ad! Your message must be very short so it can be easily read by the people driving 60 to 75 miles per hour by your sign. This is why it is very important to only include the most important information on a billboard.

Your billboard ad should include:
  • The name of your business
  • Contact Information: Telephone number, Web-Site Address, and or Physical Address
  • A brief amount of directional information that can lead people from the billboard to your business.
You may also include:
  • A brief description of your company
  • A slogan - Try to make your slogan easy to understand, and be sure that it relates to your product. (Learn more about slogans)
  • Benefits of your product: What does your product have that your competitor’s similar product does not have? How is your product better than your competitor? The answers to these questions are your most important benefits.
Remember to use as few words as possible. Dwelling on one particular area will bore potential customers. A simple, catchy, easy to read ad will be remembered for a long time.

If you are interested in outdoor advertising let Selle Design Group help you create and effective, eye catching design.
 

Recent Website Projects

FinanMcdonald.com
Full e-commerce website.


ZanyZebraStore.com
Full e-commerce site solution.


Bonner County Library
ebonnerlibrary.org

Dynamic programming to interact with the library management software.


CampHilltop.com
Content managed website


SnowmassAlpacas.com
Custom programming (cold fusion) to fully integrate herd management and display on website.


BeyondHopeResort.com
Custom program to fully automate reservation system of RV Park and Marina including booking and payment.


lignetics.com
Website development - Content management site.


Common Knowledge Bookstore
Content management website


PetalTalk.com
Website development


altmedrev.com
Website developement - Searchable document respitory with over 20,000 articles and essays.


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Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.

SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.

Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.

E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.

E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.

Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.