Graphic Design
Remember that each type of media is different, so it is not a good idea to use a newspaper advertisement on a billboard. After all you wouldn’t wear your pajamas to church or a fancy dinner would you?
One powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars. This is why it is extremely important to pay attention to every detail of your ads.
Throughout the creation of every piece of graphic design for your company, you should be considering and developing a brand for your business. Corporate branding begins with a well thought out plan to unify your corporate image into a cohesive package combining design, color, imagery, copy and spoken word. All these components should be weighed equally as each supports the other but also because people react and learn from information in many ways. This includes visual input, by reading, by explanation, by touch, smell, muscle memory, etc.
This must be accomplished across all media platforms. It is very important to concentrate this effort in printed design as you only get one chance to get this right.
In considering graphic design Selle Design Group uses a proven approach. The first step is to create a logo which will be the spokes person for your business in print. Next the use a consistent color scheme can help increase familiarity of your brand. The color scheme should be developed along side of the images and theme of imagery you choose to represent your company.
At Selle Design Group, we have the expertise to help you create a brand from start to finish. Throughout our creative process we consider what message you are trying to convey and how best to brand the concept.
Recent Website Projects
FinanMcdonald.com
Full e-commerce website.
ZanyZebraStore.com
Full e-commerce site solution.
Bonner County Library
ebonnerlibrary.org
Dynamic programming to interact with the library management software.
CampHilltop.com
Content managed website
SnowmassAlpacas.com
Custom programming (cold fusion) to fully integrate herd management and display on website.
BeyondHopeResort.com
Custom program to fully automate reservation system of RV Park and Marina including booking and payment.
lignetics.com
Website development - Content management site.
Common Knowledge Bookstore
Content management website
PetalTalk.com
Website development
altmedrev.com
Website developement - Searchable document respitory with over 20,000 articles and essays.
Recent Print Projects
Breakwater Expeditions Brochure (PDF 2.3mb)
Camp Hilltop Brochure (Digital Brochure)
Second Nature DVD Cover (PDF 972kb)
Snowmass Alpacas - Auction Catalog 2011 (Digital Brochure)
Snowmass Alpacas - The Making of Champions Part III (Digital Brochure)
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
Social Media: how to (and not to) use it.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.
E-Commerce Solutions. We can help you expand your customer base. 70% of the US population refers to the web before they purchase an item. E-commerce sites don't have to be a budget breaker. Call us to see how we can help.
Letterhead in a Word Template.
There really is no need to print letterhead these days if you have Microsoft Word. We can make a letterhead template for you that contains your logo and detailed information either on all pages of your document or just the first page. Contact us to see how we can help today.