Remember that each type of media is different, so it is not a good idea to use a newspaper advertisement on a billboard. After all you wouldn’t wear your pajamas to church or a fancy dinner would you?
One powerful ad can make you a fortune, but ten horrible advertisements can cost you thousands (possibly millions) of dollars. This is why it is extremely important to pay attention to every detail of your ads.
Throughout the creation of every piece of graphic design for your company, you should be considering and developing a brand for your business. Corporate branding begins with a well thought out plan to unify your corporate image into a cohesive package combining design, color, imagery, copy and spoken word. All these components should be weighed equally as each supports the other but also because people react and learn from information in many ways. This includes visual input, by reading, by explanation, by touch, smell, muscle memory, etc.
This must be accomplished across all media platforms. It is very important to concentrate this effort in printed design as you only get one chance to get this right.
In considering graphic design Selle Design Group uses a proven approach. The first step is to create a logo which will be the spokes person for your business in print. Next the use a consistent color scheme can help increase familiarity of your brand. The color scheme should be developed along side of the images and theme of imagery you choose to represent your company.
At Selle Design Group, we have the expertise to help you create a brand from start to finish. Throughout our creative process we consider what message you are trying to convey and how best to brand the concept.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.
Why is Good Design Important? Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your comapny represents. It also has a positive influence on viewer retention. An attractive and effectivey designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discuraging visitors.
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.