E Mail Campaigns
Whether your company does business with a large volume of customers or just a few trusted colleagues, there is no easier way to inform them of upcoming events, specials and your latest company developments than with an e-mail campaign.
E-mail campaigns are one of the most successful forms of direct mail advertising. In addition, e-mail campaigns are very cost effective compared to other mail ads, because they do not include any printer or mailing costs.
Selle Design Group can add something truly special to your e-mail campaigns. We have the ability to program custom e-mails that represent your company in its best light. We pride ourselves on creating attractive, eye-catching graphics and effective copy.
We can upload your customer list and send personalized e-mails to each individual you wish to target. In addition, we will then monitor the e-mail from the back end in order to observe and report how many recipients open the e-mail and how many do not receive the e-mail. These concrete statistics give you valuable feedback to streamline campaigns and update your mailing list.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.
Why is Good Design Important? Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your comapny represents. It also has a positive influence on viewer retention. An attractive and effectivey designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discuraging visitors.
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.