Copywriting, Editing and Proofing
Representing yourself with well-written copy can make the difference in how potential customers interpret the quality of your company’s services. A strategic, professional message is invaluable. Conversely, people definitely notice when copy is riddled with grammatical errors, spelled incorrectly or is simply unclear.
In today’s Internet world, well-written copy can also make a significant impact on the effectiveness of your web site, or even determine whether clients can find you in a sea of competitors. (Read more about this in the Search Engine Optimization page). Because web sites are indexed by search engines according to keywords and phrases, it is essential to populate your site with effective language in the ratio most preferred by Internet search engines. Our in-house writer stays abreast of the latest techniques and strategies central to search engine optimization. She can generate credible information about any topic you need to present and make sure you get noticed.
Don't underestimate the power of quality copy. Visual impact is very important, but it should always be supported with meaningful, effective copy that is always striving to move your company forward.
Social networking (i.e. facebook, etc.) can be a very powerful tool for your business. Are you using it? If so are you using it beneficially or detrimentally? Marketing your business socially rather than with a direct business approach is a fine art. Let us help you make the best of your social networking marketing decisions.
Publishing a Catalog or Brochure? WE CAN SAVE YOU MONEY Selle Design Group specializes in producing larger print projects such as brochures and catalogs. We have streamlined our production and printing capabilities to minimize expense. Our last project saved our client $10,000 dollars! Call us to talk about how we can save you time and money.
Why is Good Design Important? Good design is what engages your viewers. It can influence the psychological opinion of visitors as to what your comapny represents. It also has a positive influence on viewer retention. An attractive and effectivey designed website can lead to more pages being viewed which leads to more conversions of sales etc. To get your message across, you need for the visitor to be engaged and to be able to find information quick. If you site is not properly designed or has too many flashy items you may be discuraging visitors.
Content is King! A good website starts with well chosen keywords and effective and well writen copy. You not only want to represent your business well but you must balance this with copy that is effective to those web crawlers that index your site. Call us to see how we can improve the impact of your website.
SEO! SEO! SEO! If you aren't practicing Search Engine Optimization then you are not using your website as a marketing tool. SEO performed both on-site and off-site can be the most powerful tool available to your business today. At Selle Design Group, we believe SEO to be as important as the initial development of your website. We keep SEO in mind from coception to completion and offer ongoing support and maintenance of your website so that you are gettig the most from your investment.
E-mail Marketing Tip: When creating an e-mail or ad, make sure you are giving your viewers a reason to come to your place of business - create a CALL TO ACTION. This can be accomplished by giving a discount or featuring a special. Then create a SENSE OF URGENCY by limiting the time of your offer or limiting the quantity availble for the special. Put this information in the top part of the e-mail/ad and the extranious information below. Call us for more ideas on how to successfully market your business.